Privacy Policy


Protecting your privacy is very important to New Guide. The following describes how we, the New Guide Management Committee, and New Guide independent advisors (hereinafter referred to as “New Guide” or “we”), collect, process and use your personal data (hereinafter referred to as the “use” of your data) when you visit this website, explore the option to work with New Guide or engage in business with New Guide. Please bear in mind that data transmission on the Internet can always be subject to security vulnerabilities. Full protection against access by third parties is not feasible. We will not transfer any information or data received from you to any country without data privacy regulations in accordance or comparable with the regulations under the GDPR – unless explicitly agreed by you; we are not liable for data transmitted to any country not covered by respective legislation. Please read our privacy policy carefully.

1. Use of personal data

Personal data are any information that relates to an individual or can be used to establish a connection to an individual. This includes, in particular, personal or material information about you.

a) Collection of personal data

New Guide collects and stores only the personal data that you explicitly share with us when sending an inquiry form or in consultancy. The data we collect includes personal information such as first and last name, e-mail address, as well as other information you provide to us.  

b) Use of personal data

We use the personal data you provide exclusively to process your particular request. The data you provide in this form will be shared among the New Guide Management Committee to answer your request. By submitting this form, you agree that members of the New Guide Management Committee can review and process your request. Additional advisors or subject matter experts will only be involved on an as needed basis and once agreed with the client.

It is your decision whether to provide us with your data for the purposes mentioned above.

2. Cookies

Cookies are stored on your computer when you use this website. Cookies are small text files in which the web browser stores information about internet pages you have visited. This may include information about the page visit such as duration, login data, user inputs, etc.

This website uses the following cookies:

– Transient cookies
– Persistent cookies

(1) Transient cookies are automatically deleted when you close your browser. This category includes session cookies, among others. Session cookies store a session ID, which can be used to assign various requests from your browser to the shared session. This allows your computer to be recognized when you return to the site. Session cookies are deleted when you log out or close your browser.

(2) Persistent cookies are automatically deleted after a specified time period, which varies depending on the cookie. You can delete these cookies in your browser’s security settings at any time.

You can configure your browser settings according to your needs, for example to refuse third-party cookies or all cookies. If you do so, however, you may not be able to use all the functions of this website. If you do not wish our cookies to be stored, please do not confirm the opt-in prompt displayed when you first visit the website.

3. Inquiry Form

On our website, you can send us a message using an inquiry form. Cookies are automatically saved as soon as you use this form. In order to process your request, we ask you to enter personal data in the inquiry form. This includes your name and e-mail address. We collect these data so that we may advise you as best we can.  

The data you provide will only be used to contact you and process your request. The data will not be used for other purposes or passed on to third parties without your express consent.  The legal basis for this data processing is Art. 6(1) lit. f) of the GDPR. We have a legitimate interest in collecting this data because it is needed to process or answer your inquiry or message.

4. SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as requests that you send to us, this site uses SSL or TLS 1. 2 encryption. You can recognize an encrypted connection by the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

5. Duration of Data Storage

The data you provide to us will only be stored for as long as is necessary to fulfill the purpose for which they were provided or to comply with statutory provisions.

6. Transfer to Third Parties

Your personal data will be passed on to third parties only in the following cases:

– If you have given your express consent in accordance with Art. 6(1) lit. a) of the General Data Protection Regulation (“GDPR”).

– If transferring the data is necessary to fulfill contractual obligations pursuant to Art. 6(1) s. 1 b) of the GDPR.

– If we are legally obliged to disclose the data under Art. 6(1) lit. c) of the GDPR.

– If disclosure of the data is in the public interest within the meaning of Art. 6(1) lit. e) of the GDPR.

– If disclosure of the data pursuant to Art. 6(1) lit. f) of the GDPR is necessary to protect our legitimate interests or the legitimate interests of a third party, unless your interests in protecting your data prevail. When processing your request by involving additional advisors or subject matter experts (only upon your explicit agreement), it may be necessary for New Guide to disclose your personal data to independent advisors and subject matter experts. New Guide requires all of its independent advisors and subject matter experts to use your personal data only in accordance with this privacy policy, as well as with statutory requirements for inquiry processing, consultancy, or similar requirements. New Guide will assure that advisors and subject matter experts have training with regards to relevant GDPR provisions.

7. Your Rights

You have the following rights regarding the processing of your data:

Pursuant to Art. 15 of the GDPR, you have the right to obtain from us information about the processing of your personal data regarding the purpose of the processing, the categories of data processed, the recipients or categories of recipient to whom the data have been or will be disclosed, and the envisaged duration of storage or the criteria for determining the duration. You also have rights of rectification, deletion, restriction of processing or objection to processing for your data, as well as the right to lodge a complaint with a supervisory authority.

Pursuant to Art. 16 of the GDPR, you have the right to immediate rectification of incorrect or incomplete personal data.

Pursuant to Art. 17 of the GDPR, you have the right to deletion of stored personal data if the data are no longer necessary for the purposes for which they were collected or otherwise processed, if you have withdrawn your consent and there is no other legal basis, or if an objection to processing has been filed and the data may no longer be processed pursuant to Art. 21(1) or Art. 21(2) of the GDPR. You also have the right of deletion if the data have been unlawfully processed, if the deletion is necessary to fulfill a legal obligation, or if the data have been collected in relation to information society services offered pursuant to Art. 8(1) of the GDPR. This does not apply if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or to assert, exercise or defend against legal claims.

Pursuant to Art. 18 of the GDPR, you have the right to restrict the processing if you dispute the accuracy of the personal data (for the duration necessary to verify the accuracy) or if the processing is unlawful but you demand restriction of use rather than deletion. The right to restriction also applies if we no longer need your data for the purposes of processing, but you need the data to assert, exercise or defend against legal claims, or if you have lodged an objection to the processing pursuant to Art. 21(1) of the GDPR, provided it has not been established that New Guide’s legitimate reasons prevail over yours.

Pursuant to Art. 20 of the GDPR, you have the right to data portability, i. e. the right to receive the personal data that you have provided to New Guide in a structured, commonly used and machine-readable format or to transmit the data to another data controller.

Pursuant to Art. 7(3) of the GDPR, you have the right to revoke consent at any time. As a result, New Guide will cease processing the data from the time of revocation.

Pursuant to Art. 77 of the GDPR, you have the right to lodge a complaint with a supervisory authority. The right of complaint shall be without prejudice to other administrative or judicial remedies. The supervisory authority to which we are subject is listed below.

8. Supervisory Authority

Please direct all queries, requests for information or objections to data processing to the presiding supervisory authority:

Der Berliner Beauftragte für Datenschutz und Informationsfreiheit
Friedrichstr. 219,
Puttkamerstr. 16 – 18
(5. Etage), 10969 Berlin
Telefon: +49 030 13889-0Fax: +49 030 2155050E-mail: mailbox@datenschutz-berlin. de
9. Liability for Content

The content on our website was created with the utmost care. However, we cannot guarantee the accuracy, completeness or timeliness of the content.
Pursuant to Section 7(1) of the Telemediengesetz (TMG), we are responsible according to general statutory provisions for any of our information that we make available for use.

According to Sections 8 to 10 of the TMG, we as service provider are not obliged to monitor transmitted or stored third-party information or to monitor for circumstances that indicate illegal actions. Our obligation to remove or block the use of information in accordance with general statutory provisions remains unaffected. However, our liability does not start until we become aware of a concrete violation of the law. As soon as we become aware of such infringements, we will remove the content immediately.

10. Data Security

We have taken technical and organizational measures to protect your data from loss, alteration or unauthorized access.